Simple Coaching Inc.

They were genuinely good at what they did and nobody could tell from the outside. I reworked the service pages, the event galleries and the testimonial flow, which are the three places a nervous first-time client decides whether to trust you.

Then I instrumented all of it. That is the step that turned a redesign into a feedback loop. Once we could see which workshops people were finishing and which ones they were abandoning halfway, the next decisions made themselves.

I also helped shape new workshop formats out of what the data and the client feedback were saying, and set up intern roles for design and social so the marketing would keep running after I left. Building something that outlives your involvement is the actual test.